{"id":10957,"date":"2024-03-04T10:02:35","date_gmt":"2024-03-04T10:02:35","guid":{"rendered":"https:\/\/respondagroup.se\/?p=10957"},"modified":"2026-09-09T11:01:31","modified_gmt":"2026-09-09T11:01:31","slug":"swedes-have-higher-expectations-for-customer-service","status":"publish","type":"post","link":"https:\/\/respondagroup.se\/en\/svenskar-staller-hogre-krav-pa-kundservice\/","title":{"rendered":"Swedes have higher demands on customer service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10957\" class=\"elementor elementor-10957\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f047386 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"f047386\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fce92e exad-glass-effect-no exad-sticky-section-no\" data-id=\"1fce92e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245461f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"245461f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Svenskt Kvalitetsindex (SKI) publicerade nyligen Sverigekollen 2023, en rapport som ger en \u00f6verblick \u00f6ver kundbeteenden under det g\u00e5ngna \u00e5ret. I en v\u00e4rld pr\u00e4glad av kris och st\u00e4ndig f\u00f6r\u00e4ndring reflekterar rapporten \u00f6ver paradoxerna och utmaningarna som f\u00f6retag och organisationer st\u00e5r inf\u00f6r.<\/strong><\/p><p><strong>Det som blir tydligt i rapporten \u00e4r att svenska kunder st\u00e4ller allt h\u00f6gre krav p\u00e5 kvalitet \u00e4n tidigare och betygen f\u00f6r de flesta branscher har sjunkit. Den \u00f6kade efterfr\u00e5gan p\u00e5 \u00f6vergripande kvalitet signalerar en f\u00f6r\u00e4ndring i kundernas f\u00f6rv\u00e4ntningar och betonar vikten av att f\u00f6retag anpassar sina tj\u00e4nster och produkter f\u00f6r att m\u00f6ta dessa krav f\u00f6r att bibeh\u00e5lla h\u00f6g kundn\u00f6jdhet.<\/strong><\/p><p>\u00a0<\/p><blockquote><p>&#8221;Vi befinner oss i en tid av permakris, d\u00e4r hot och m\u00f6jligheter st\u00e4ndigt samsas,&#8221; s\u00e4ger Jacob Hallencreutz, styrelseordf\u00f6rande p\u00e5 Svenskt Kvalitetsindex. &#8221;Det nya normaltillst\u00e5ndet kr\u00e4ver flexibilitet och lyh\u00f6rdhet fr\u00e5n b\u00e5de f\u00f6retag och organisationer.&#8221;<\/p><\/blockquote><p>Sverigekollen 2023 visar tydligt att de grundl\u00e4ggande kundpreferenserna har st\u00e4rkts. Digitalisering, personlig service, enkelhet, h\u00e5llbarhet och prisv\u00e4rdhet \u00e4r fortfarande h\u00f6rnstenarna f\u00f6r att skapa n\u00f6jda kunder. En central iakttagelse \u00e4r den \u00f6kande komplexiteten kring kundlojalitet, d\u00e4r skillnaderna mellan kunder blir alltmer framtr\u00e4dande. Effektiv segmentering blir allt viktigare f\u00f6r att m\u00f6ta varje kunds unika krav.<\/p><p>\u00a0<\/p><blockquote><p>&#8221;Det finns inte l\u00e4ngre en v\u00e4g till framg\u00e5ng,&#8221; konstaterar Johan Parmler, VD p\u00e5 Svenskt Kvalitetsindex. &#8221;F\u00f6retag m\u00e5ste vara &#8217;bra p\u00e5 allt&#8217; f\u00f6r att m\u00f6ta dagens krav.&#8221;<\/p><\/blockquote><p>Trots den allm\u00e4nna os\u00e4kerheten har m\u00e5nga organisationer lyckats uppr\u00e4tth\u00e5lla en stabil grundtj\u00e4nst och anpassa sig till f\u00f6r\u00e4ndringar under 2023. Kundn\u00f6jdheten minskar marginellt f\u00f6r andra \u00e5ret i rad, men skillnaden mellan h\u00f6g och l\u00e5g kundn\u00f6jdhet minskar. Rapporten visar p\u00e5 betydande skillnader i kundn\u00f6jdhet mellan olika branscher och kundsegment. F\u00f6retagskunder i flera branscher \u00e4r generellt sett mer n\u00f6jda j\u00e4mf\u00f6rt med privatkunder. De branscher som p\u00e5verkats mest av det ekonomiska l\u00e4get har ocks\u00e5 sett de st\u00f6rsta tappen i kundn\u00f6jdhet. Privatkunder p\u00e5verkas fr\u00e4mst av externa faktorer, medan f\u00f6retagskunder s\u00e4tter st\u00f6rre vikt vid sina direkta kundrelationer med leverant\u00f6rer. Detta understryker vikten av att anpassa aff\u00e4rsstrategier f\u00f6r att m\u00f6ta specifika f\u00f6rv\u00e4ntningar och behov inom varje bransch och kundsegment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdfded exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"cfdfded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa42aee elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"aa42aee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-049628a exad-glass-effect-no exad-sticky-section-no\" data-id=\"049628a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb6827c elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"bb6827c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/respondagroup.se\/kundserviceanalys\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L\u00e4s mer om hur ni kan f\u00f6rb\u00e4ttra er kundservice<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aae2640 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"aae2640\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3b9ff1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3b9ff1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd81f2c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"dd81f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"kontakt\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a407253 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a407253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kontakta oss<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70aa12d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"70aa12d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e19c1e exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e19c1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e6bb62 elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0e6bb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\r\n  ===========================================================================\r\n  RESPONDA GROUP \u2013 LEADFORMUL\u00c4R\r\n  ===========================================================================\r\n  Klistra in HELA detta inneh\u00e5ll i en Elementor \"HTML\"-widget d\u00e4r formul\u00e4ret\r\n  ska visas p\u00e5 sidan.\r\n\r\n  Formul\u00e4ret \u00e4r kopplat och beh\u00f6ver ingen konfiguration. 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V\u00e4ljer bes\u00f6karen \"\u00d6vrigt\" klassar Core sj\u00e4lv.\r\n    -->\r\n    <div class=\"rg-field\">\r\n      <label for=\"rg-arende\">Vad g\u00e4ller ditt \u00e4rende?<\/label>\r\n      <select id=\"rg-arende\" name=\"arende\">\r\n        <option value=\"\">V\u00e4lj\u2026<\/option>\r\n        <option value=\"Offert eller pris\">Offert eller pris \u2013 jag \u00e4r inte kund \u00e4n<\/option>\r\n        <option value=\"Order eller \u00e4ndring av tj\u00e4nst\">Order eller \u00e4ndring av tj\u00e4nst<\/option>\r\n        <option value=\"Support eller felanm\u00e4lan\">Support eller felanm\u00e4lan<\/option>\r\n        <option value=\"\u00d6vrigt\">\u00d6vrigt<\/option>\r\n      <\/select>\r\n    <\/div>\r\n\r\n    <div class=\"rg-field\">\r\n      <label for=\"rg-meddelande\">Meddelande<\/label>\r\n      <textarea id=\"rg-meddelande\" name=\"meddelande\" rows=\"4\" placeholder=\"Ber\u00e4tta kort vad du vill ha hj\u00e4lp med\"><\/textarea>\r\n    <\/div>\r\n\r\n    <div class=\"rg-field rg-consent-field\">\r\n      <input type=\"checkbox\" id=\"rg-consent\" name=\"consent\" required>\r\n      <label for=\"rg-consent\" class=\"rg-consent-label\">\r\n        Ja, jag godk\u00e4nner att Responda Group hanterar mina uppgifter enligt deras\r\n        <a href=\"https:\/\/respondagroup.se\/allmanna-villkor\/\" target=\"_blank\" rel=\"noopener\">Allm\u00e4nna villkor<\/a>\r\n        och dataskyddsf\u00f6rordningen GDPR <span class=\"rg-required\">*<\/span>\r\n      <\/label>\r\n      <span class=\"rg-error-text\" data-error-for=\"rg-consent\">Du m\u00e5ste godk\u00e4nna villkoren f\u00f6r att skicka formul\u00e4ret.<\/span>\r\n    <\/div>\r\n\r\n    <!--\r\n      Frivillig ruta f\u00f6r utskick. Den h\u00e4r \u2014 och bara den h\u00e4r \u2014 bokf\u00f6rs som\r\n      marknadsf\u00f6ringssamtycke i Core. Villkorsrutan ovan g\u00f6r det inte, f\u00f6r den\r\n      s\u00e4ger inget om att personen vill f\u00e5 utskick.\r\n\r\n      Vill ni inte fr\u00e5ga om utskick alls: ta bort hela det h\u00e4r blocket.\r\n      Ta INTE bort det och r\u00e4kna villkorsrutan som ett ja i st\u00e4llet.\r\n    -->\r\n    <div class=\"rg-field rg-consent-field\">\r\n      <input type=\"checkbox\" id=\"rg-nyhetsbrev\" name=\"nyhetsbrev\">\r\n      <label for=\"rg-nyhetsbrev\" class=\"rg-consent-label\">\r\n        Ja, jag vill g\u00e4rna f\u00e5 nyheter och erbjudanden fr\u00e5n Responda Group via e-post.\r\n        Du kan avregistrera dig n\u00e4r du vill.\r\n      <\/label>\r\n    <\/div>\r\n\r\n    <!--\r\n      Honungsf\u00e4llan. Dold f\u00f6r m\u00e4nniskor, men robotar fyller i allt de hittar.\r\n      Ett inskick med n\u00e5got i f\u00e4ltet kastas. F\u00e4ltet ligger utanf\u00f6r synf\u00e4ltet\r\n      i st\u00e4llet f\u00f6r display:none, eftersom en del robotar hoppar \u00f6ver det som\r\n      \u00e4r g\u00f6mt med display.\r\n    -->\r\n    <div aria-hidden=\"true\" style=\"position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden\">\r\n      <label for=\"rg-kontrollfalt\">L\u00e4mna tomt<\/label>\r\n      <input type=\"text\" id=\"rg-kontrollfalt\" name=\"rg_kontrollfalt\" tabindex=\"-1\" autocomplete=\"off\">\r\n    <\/div>\r\n\r\n    <button type=\"submit\" class=\"rg-submit-btn\">\r\n      <span class=\"rg-btn-label\">Skicka<\/span>\r\n      <span class=\"rg-btn-spinner\" aria-hidden=\"true\"><\/span>\r\n    <\/button>\r\n\r\n    <div class=\"rg-form-message\" role=\"status\" aria-live=\"polite\"><\/div>\r\n\r\n  <\/form>\r\n<\/div>\r\n\r\n<style>\r\n  .rg-lead-form-wrapper {\r\n    --rg-dark: #004650;\r\n    --rg-navy: #042433;\r\n    --rg-accent: #E14113;\r\n    --rg-blue: #156082;\r\n    --rg-light: #D2DEEF;\r\n    --rg-error: #C22A11;\r\n\r\n    max-width: 640px;\r\n    margin: 0 auto;\r\n    font-family: 'Montserrat', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;\r\n    color: var(--rg-navy);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .rg-lead-form-wrapper * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .rg-lead-form-wrapper form {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 20px;\r\n    background: #ffffff;\r\n    border: 1px solid var(--rg-light);\r\n    border-radius: 12px;\r\n    padding: 32px;\r\n  }\r\n\r\n  .rg-field-row {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 20px;\r\n  }\r\n\r\n  .rg-field {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 6px;\r\n  }\r\n\r\n  .rg-field label {\r\n    font-size: 14px;\r\n    font-weight: 600;\r\n    color: var(--rg-dark);\r\n  }\r\n\r\n  .rg-required {\r\n    color: var(--rg-accent);\r\n  }\r\n\r\n  .rg-field input[type=\"text\"],\r\n  .rg-field input[type=\"email\"],\r\n  .rg-field input[type=\"tel\"],\r\n  .rg-field select,\r\n  .rg-field textarea {\r\n    font-family: inherit;\r\n    font-size: 15px;\r\n    padding: 11px 14px;\r\n    border: 1px solid #C7D3E0;\r\n    border-radius: 8px;\r\n    color: var(--rg-navy);\r\n    background: #ffffff;\r\n    transition: border-color 0.15s ease, box-shadow 0.15s ease;\r\n  }\r\n\r\n  .rg-field textarea {\r\n    resize: vertical;\r\n    min-height: 90px;\r\n  }\r\n\r\n  .rg-field input:focus-visible,\r\n  .rg-field select:focus-visible,\r\n  .rg-field textarea:focus-visible {\r\n    outline: none;\r\n    border-color: var(--rg-blue);\r\n    box-shadow: 0 0 0 3px rgba(21, 96, 130, 0.15);\r\n  }\r\n\r\n  .rg-field input:invalid.rg-touched,\r\n  .rg-field textarea:invalid.rg-touched {\r\n    border-color: var(--rg-error);\r\n  }\r\n\r\n  .rg-error-text {\r\n    display: none;\r\n    font-size: 13px;\r\n    color: var(--rg-error);\r\n  }\r\n\r\n  .rg-field.rg-invalid .rg-error-text {\r\n    display: block;\r\n  }\r\n\r\n  .rg-consent-field {\r\n    flex-direction: row;\r\n    align-items: flex-start;\r\n    gap: 10px;\r\n    padding-top: 4px;\r\n  }\r\n\r\n  .rg-consent-field input[type=\"checkbox\"] {\r\n    margin-top: 3px;\r\n    width: 18px;\r\n    height: 18px;\r\n    min-width: 18px;\r\n    accent-color: var(--rg-dark);\r\n    cursor: pointer;\r\n  }\r\n\r\n  .rg-consent-label {\r\n    font-size: 14px;\r\n    line-height: 1.5;\r\n    color: var(--rg-navy);\r\n    font-weight: 400;\r\n    cursor: pointer;\r\n  }\r\n\r\n  .rg-consent-label a {\r\n    color: var(--rg-blue);\r\n    text-decoration: underline;\r\n  }\r\n\r\n  .rg-consent-field .rg-error-text {\r\n    margin-left: 28px;\r\n  }\r\n\r\n  .rg-submit-btn {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    gap: 10px;\r\n    font-family: inherit;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    color: #ffffff;\r\n    background: var(--rg-accent);\r\n    border: none;\r\n    border-radius: 8px;\r\n    padding: 13px 24px;\r\n    cursor: pointer;\r\n    transition: background 0.15s ease, opacity 0.15s ease;\r\n    align-self: flex-start;\r\n  }\r\n\r\n  .rg-submit-btn:hover {\r\n    background: #C6390F;\r\n  }\r\n\r\n  .rg-submit-btn:focus-visible {\r\n    outline: 3px solid var(--rg-blue);\r\n    outline-offset: 2px;\r\n  }\r\n\r\n  .rg-submit-btn:disabled {\r\n    opacity: 0.6;\r\n    cursor: not-allowed;\r\n  }\r\n\r\n  .rg-btn-spinner {\r\n    display: none;\r\n    width: 14px;\r\n    height: 14px;\r\n    border: 2px solid rgba(255, 255, 255, 0.5);\r\n    border-top-color: #ffffff;\r\n    border-radius: 50%;\r\n  }\r\n\r\n  .rg-submit-btn.rg-loading .rg-btn-spinner {\r\n    display: inline-block;\r\n    animation: rg-spin 0.7s linear infinite;\r\n  }\r\n\r\n  @keyframes rg-spin {\r\n    to { transform: rotate(360deg); }\r\n  }\r\n\r\n  .rg-form-message {\r\n    font-size: 14px;\r\n    line-height: 1.5;\r\n    padding: 12px 14px;\r\n    border-radius: 8px;\r\n    display: none;\r\n  }\r\n\r\n  .rg-form-message.rg-visible {\r\n    display: block;\r\n  }\r\n\r\n  .rg-form-message.rg-success {\r\n    background: var(--rg-light);\r\n    color: var(--rg-dark);\r\n  }\r\n\r\n  .rg-form-message.rg-error {\r\n    background: #FBE4DE;\r\n    color: var(--rg-error);\r\n  }\r\n\r\n  @media (max-width: 560px) {\r\n    .rg-lead-form-wrapper form {\r\n      padding: 24px 20px;\r\n    }\r\n    .rg-field-row {\r\n      grid-template-columns: 1fr;\r\n      gap: 20px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n(function () {\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ KONFIGURATION\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ Relativ adress p\u00e5 samma dom\u00e4n. Inga korsdom\u00e4nregler att kringg\u00e5, och\r\n  \/\/ ingen hemlighet i sidans k\u00e4llkod \u2014 WordPress l\u00e4gger till API-nyckeln\r\n  \/\/ p\u00e5 serversidan innan leadet g\u00e5r vidare till Core.\r\n  var LEAD_SUBMIT_ENDPOINT = '\/wp-json\/core-lead-bridge\/v1\/lead';\r\n\r\n  var form = document.getElementById('rg-lead-form');\r\n  var messageBox = form.querySelector('.rg-form-message');\r\n  var submitBtn = form.querySelector('.rg-submit-btn');\r\n\r\n  \/\/ N\u00e4r sidan \u00f6ppnades. Ett formul\u00e4r som skickas inom tv\u00e5 sekunder \u00e4r ifyllt\r\n  \/\/ av ett skript, inte av en m\u00e4nniska.\r\n  var oppnadVid = Date.now();\r\n\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ TRAFIKK\u00c4LLA (var bes\u00f6karen kom ifr\u00e5n innan hen landade p\u00e5 sajten)\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ F\u00e5ngas en g\u00e5ng per webbl\u00e4sarsession (sessionStorage) p\u00e5 den F\u00d6RSTA\r\n  \/\/ sidan bes\u00f6karen landar p\u00e5, s\u00e5 att k\u00e4llan (Google, annons, etc.)\r\n  \/\/ inte skrivs \u00f6ver om personen klickar runt p\u00e5 flera sidor p\u00e5 sajten\r\n  \/\/ innan hen fyller i formul\u00e4ret. Nollst\u00e4lls n\u00e4r fliken\/sessionen\r\n  \/\/ st\u00e4ngs \u2014 vill du sp\u00e5ra k\u00e4lla \u00f6ver flera separata bes\u00f6k (dagar)\r\n  \/\/ ist\u00e4llet f\u00f6r samma session, s\u00e4g till, d\u00e5 byter vi till en cookie\r\n  \/\/ med l\u00e4ngre livstid.\r\n  \/\/\r\n  \/\/ gclid f\u00e5ngas separat fr\u00e5n UTM-parametrarna: Google Ads s\u00e4tter gclid\r\n  \/\/ automatiskt p\u00e5 klick fr\u00e5n annonser, oavsett om l\u00e4nken \u00e4ven \u00e4r\r\n  \/\/ UTM-taggad eller inte. Den ger ett tillf\u00f6rlitligt s\u00e4tt att avg\u00f6ra\r\n  \/\/ \"kom detta lead fr\u00e5n en Google-annons?\" i GTM, oberoende av om\r\n  \/\/ UTM-taggning missats p\u00e5 n\u00e5gon annonsl\u00e4nk.\r\n  function rgGetFirstTouchAttribution() {\r\n    var STORAGE_KEY = 'rg_lead_first_touch';\r\n    try {\r\n      var existing = sessionStorage.getItem(STORAGE_KEY);\r\n      if (existing) return JSON.parse(existing);\r\n    } catch (e) {}\r\n\r\n    var params = new URLSearchParams(window.location.search);\r\n    var data = {\r\n      hanvisande_url: document.referrer || '',\r\n      utm_source: params.get('utm_source') || '',\r\n      utm_medium: params.get('utm_medium') || '',\r\n      utm_campaign: params.get('utm_campaign') || '',\r\n      utm_term: params.get('utm_term') || '',\r\n      utm_content: params.get('utm_content') || '',\r\n      gclid: params.get('gclid') || ''\r\n    };\r\n\r\n    try { sessionStorage.setItem(STORAGE_KEY, JSON.stringify(data)); } catch (e) {}\r\n    return data;\r\n  }\r\n\r\n  var rgFirstTouch = rgGetFirstTouchAttribution();\r\n\r\n  function showMessage(text, type) {\r\n    messageBox.textContent = text;\r\n    messageBox.className = 'rg-form-message rg-visible rg-' + type;\r\n  }\r\n\r\n  function setFieldError(fieldEl, hasError) {\r\n    var wrapper = fieldEl.closest('.rg-field');\r\n    if (!wrapper) return;\r\n    wrapper.classList.toggle('rg-invalid', hasError);\r\n    fieldEl.classList.add('rg-touched');\r\n  }\r\n\r\n  function validate() {\r\n    var valid = true;\r\n    ['rg-fornamn', 'rg-efternamn', 'rg-epost', 'rg-consent'].forEach(function (id) {\r\n      var el = document.getElementById(id);\r\n      var ok = el.type === 'checkbox' ? el.checked : el.value.trim() !== '';\r\n      if (el.type === 'email' && ok) {\r\n        ok = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/.test(el.value.trim());\r\n      }\r\n      setFieldError(el, !ok);\r\n      if (!ok) valid = false;\r\n    });\r\n\r\n    var phone = document.getElementById('rg-telefon');\r\n    if (phone.value.trim() !== '') {\r\n      var phoneOk = \/^[0-9+()\\s-]{6,20}$\/.test(phone.value.trim());\r\n      setFieldError(phone, !phoneOk);\r\n      if (!phoneOk) valid = false;\r\n    }\r\n\r\n    return valid;\r\n  }\r\n\r\n  form.addEventListener('submit', function (e) {\r\n    e.preventDefault();\r\n\r\n    if (!validate()) {\r\n      showMessage('Kontrollera de markerade f\u00e4lten och f\u00f6rs\u00f6k igen.', 'error');\r\n      return;\r\n    }\r\n\r\n    var payload = {\r\n      fornamn: document.getElementById('rg-fornamn').value.trim(),\r\n      efternamn: document.getElementById('rg-efternamn').value.trim(),\r\n      epost: document.getElementById('rg-epost').value.trim(),\r\n      telefon: document.getElementById('rg-telefon').value.trim(),\r\n      foretag: document.getElementById('rg-foretag').value.trim(),\r\n      arende: document.getElementById('rg-arende').value,\r\n      meddelande: document.getElementById('rg-meddelande').value.trim(),\r\n      \/\/ Godk\u00e4nnande av villkoren. Noteras p\u00e5 leadet i Core, men ger ingen\r\n      \/\/ r\u00e4tt att skicka marknadsf\u00f6ring \u2014 det \u00e4r en annan fr\u00e5ga.\r\n      consent: document.getElementById('rg-consent').checked,\r\n      \/\/ Ja till utskick. Det h\u00e4r \u00e4r rutan som bokf\u00f6rs som\r\n      \/\/ marknadsf\u00f6ringssamtycke, med datum och k\u00e4lla.\r\n      nyhetsbrev: document.getElementById('rg-nyhetsbrev').checked,\r\n      kalla: 'webbplats-leadformular',\r\n      sida_url: window.location.href,\r\n      sida_titel: document.title,\r\n      hanvisande_url: rgFirstTouch.hanvisande_url,\r\n      utm_source: rgFirstTouch.utm_source,\r\n      utm_medium: rgFirstTouch.utm_medium,\r\n      utm_campaign: rgFirstTouch.utm_campaign,\r\n      utm_term: rgFirstTouch.utm_term,\r\n      utm_content: rgFirstTouch.utm_content,\r\n      gclid: rgFirstTouch.gclid,\r\n      rg_kontrollfalt: document.getElementById('rg-kontrollfalt').value,\r\n      rg_oppnad: oppnadVid\r\n    };\r\n\r\n    submitBtn.disabled = true;\r\n    submitBtn.classList.add('rg-loading');\r\n\r\n    fetch(LEAD_SUBMIT_ENDPOINT, {\r\n      method: 'POST',\r\n      headers: { 'Content-Type': 'application\/json' },\r\n      body: JSON.stringify(payload)\r\n    })\r\n      .then(function (res) {\r\n        if (!res.ok) throw new Error('Request failed: ' + res.status);\r\n\r\n        \/\/ ---------------------------------------------------------------\r\n        \/\/ GTM: signalera lyckat lead till dataLayer.\r\n        \/\/ H\u00e4ndelsenamnet 'generate_lead' \u00e4r GA4:s\/Google Ads rekommenderade\r\n        \/\/ namn f\u00f6r leadformul\u00e4r. utm_*\/gclid f\u00f6ljer med s\u00e5 att GTM kan\r\n        \/\/ avg\u00f6ra i triggers\/variabler om leadet kom fr\u00e5n en Google-annons.\r\n        \/\/ ---------------------------------------------------------------\r\n        window.dataLayer = window.dataLayer || [];\r\n        window.dataLayer.push({\r\n          event: 'generate_lead',\r\n          form_name: 'leadformular',\r\n          utm_source: rgFirstTouch.utm_source,\r\n          utm_medium: rgFirstTouch.utm_medium,\r\n          utm_campaign: rgFirstTouch.utm_campaign,\r\n          gclid: rgFirstTouch.gclid\r\n        });\r\n\r\n        showMessage('Tack! Vi har tagit emot din f\u00f6rfr\u00e5gan och \u00e5terkommer s\u00e5 snart vi kan.', 'success');\r\n        form.reset();\r\n      })\r\n      .catch(function (err) {\r\n        console.error('[rg-lead-form] Inskick misslyckades:', err);\r\n        showMessage('N\u00e5got gick fel n\u00e4r formul\u00e4ret skickades. 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In a world marked by crisis and constant change, the report reflects on the paradoxes and challenges facing businesses and organizations. What becomes clear in the report is that Swedish customers are placing increasingly high demands on\u2026<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/respondagroup.se\/en\/svenskar-staller-hogre-krav-pa-kundservice\/\"> <span class=\"screen-reader-text\">Swedes have higher demands on customer service<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":4,"featured_media":10959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[71,70],"tags":[],"class_list":["post-10957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundservice","category-trender"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Svenskar st\u00e4ller h\u00f6gre krav p\u00e5 kundservice | Responda Group<\/title>\n<meta name=\"description\" content=\"Svenska kunder st\u00e4ller allt h\u00f6gre krav p\u00e5 kundservice, d\u00e4r kvalitet \u00e4r viktigare \u00e4n tidigare och betygen f\u00f6r de flesta branscher har sjunkit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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