{"id":12609,"date":"2024-08-20T13:15:33","date_gmt":"2024-08-20T13:15:33","guid":{"rendered":"https:\/\/respondagroup.se\/?p=12609"},"modified":"2026-09-09T10:56:29","modified_gmt":"2026-09-09T10:56:29","slug":"market-leading-responda-group-on-an-entrepreneurial-journey","status":"publish","type":"post","link":"https:\/\/respondagroup.se\/en\/marknadsledande-responda-group-en-entreprenorsresa\/","title":{"rendered":"Responda Group \u2013 From small business to market leader \u2013 An entrepreneurial journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12609\" class=\"elementor elementor-12609\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f047386 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"f047386\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fce92e exad-glass-effect-no exad-sticky-section-no\" data-id=\"1fce92e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245461f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"245461f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2008 grundade Joakim \u00d6gren tillsammans med Magnus Johannessen Responda med visionen att f\u00f6ra svarsservicebranschen in i den digitala eran. Med teknisk expertis och en stark f\u00f6rst\u00e5else f\u00f6r kundernas behov har f\u00f6retaget vuxit till att bli en ledande akt\u00f6r inom branschen, med \u00f6ver 600 anst\u00e4llda och flera strategiska f\u00f6rv\u00e4rv bakom sig. H\u00e4r delar grundaren med sig av f\u00f6retagets utveckling, de st\u00f6rsta utmaningarna och vad som motiverar honom i rollen som CIO och ansvarig f\u00f6r M&amp;A.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1ecad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2e1ecad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\">1. Vad inspirerade dig att grunda Responda 2008?<\/h4>\n<p style=\"padding-left: 40px;\">\nInnan jag grundade Responda drev jag ett f\u00f6retag som fokuserade p\u00e5 att s\u00e4lja telefonil\u00f6sningar till sm\u00e5 och medelstora f\u00f6retag. Under den tiden s\u00e5g vi ett teknikskifte d\u00e4r traditionella fysiska v\u00e4xlarna b\u00f6rjade ers\u00e4ttas av molnbaserade l\u00f6sningar. Operat\u00f6rer och stora systemintegrat\u00f6rer ledde denna transformation. Samtidigt s\u00e5g vi att bolag som levererade svarsservice sl\u00e4pade efter tekniskt och f\u00f6rlitade sig alltf\u00f6r mycket p\u00e5 analoga metoder. Vi s\u00e5g en m\u00f6jlighet att kombinera v\u00e5r tekniska expertis och insikt i kundernas behov med den nya tekniken, vilket gav oss ett perfekt tillf\u00e4lle att starta Responda.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abc965 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7abc965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\"><strong>2. Hur har f\u00f6retaget f\u00f6r\u00e4ndrats\/utvecklats under \u00e5ren sen dess?<\/strong><\/h4><p style=\"padding-left: 40px;\">Responda har genomg\u00e5tt en imponerande utveckling sedan vi grundades 2008. V\u00e5r strategi att arbeta n\u00e4ra partners och erbjuda h\u00f6gkvalitativ svarsservice till deras kunder har varit en nyckel till v\u00e5r framg\u00e5ng. \u00c5r 2020 hade vi n\u00e5tt en stabil niv\u00e5, vilket m\u00f6jliggjorde att vi kunde ta n\u00e4sta stora steg. 2021 f\u00f6rv\u00e4rvade vi Kalix Tele24, ett f\u00f6retag dubbelt s\u00e5 stort som v\u00e5rt, och det blev startskottet f\u00f6r v\u00e5r resa att konsolidera marknaden. I b\u00f6rjan av 2023 genomf\u00f6rde vi ytterligare ett f\u00f6rv\u00e4rv, och vi v\u00e4lkomnade IK Partners som ny huvud\u00e4gare. Drygt ett \u00e5r senare har vi genomf\u00f6rt sex f\u00f6rv\u00e4rv till, v\u00e4xt till \u00f6ver 600 anst\u00e4llda och uppn\u00e5tt en oms\u00e4ttning p\u00e5 350 miljoner SEK. Trots den snabba tillv\u00e4xten k\u00e4nner vi att resan bara har b\u00f6rjat, och vi ser fram emot att forts\u00e4tta expandera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12dd76a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"12dd76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\"><strong>3. Vad gillar du mest med ditt jobb idag?<br \/><\/strong><\/h4><p style=\"padding-left: 40px;\">Som huvudansvarig f\u00f6r v\u00e5ra f\u00f6rv\u00e4rv och CIO f\u00f6r koncernen uppskattar jag verkligen variationen i mina arbetsuppgifter. Det \u00e4r sp\u00e4nnande att f\u00e5 vara en del av att bygga upp Responda Group och forma f\u00f6retagets framtid. Men det som verkligen g\u00f6r jobbet givande \u00e4r de fantastiska kollegor jag arbetar med. Deras engagemang och kompetens g\u00f6r det m\u00f6jligt att tillsammans uppn\u00e5 de h\u00f6ga m\u00e5l vi s\u00e4tter upp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce3c2a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8ce3c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\"><strong>4. Responda Group har idag ca 600 medarbetare. Hur motiverar du dina medarbetare?<\/strong><\/h4><p style=\"padding-left: 40px;\">Jag har alltid haft ett stort intresse f\u00f6r detaljer och vill f\u00f6rst\u00e5 det vi arbetar med p\u00e5 djupet, samtidigt som jag undviker att detaljstyra. D\u00e4r tycker jag att det \u00e4r j\u00e4tteviktig att hitta en balans och ha f\u00f6rtroende f\u00f6r sina medarbetare. V\u00e5rt IT-team har en extremt h\u00f6g niv\u00e5, och m\u00e5nga har varit i bolagen i flera \u00e5r. Jag tror att en stor del av deras lojalitet beror p\u00e5 att de f\u00e5r utrymme att ligga i framkant tekniskt. Vi uppmuntrar st\u00e4ndigt till innovation och personlig utveckling, vilket skapar en dynamisk arbetsmilj\u00f6 d\u00e4r alla kan v\u00e4xa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64e320 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c64e320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\"><strong>5. Vad \u00e4r det b\u00e4sta r\u00e5det som du har f\u00e5tt?<\/strong><\/h4><p style=\"padding-left: 40px;\">Jag har haft turen att f\u00e5 m\u00e5nga bra r\u00e5d under \u00e5rens lopp och uppskattar s\u00e4rskilt diskussioner som kan utveckla b\u00e5de f\u00f6retaget och mig personligen. Jag s\u00f6ker ofta aktivt feedback fr\u00e5n mina kollegor, och det \u00e4r i dessa samtal som jag har f\u00e5tt n\u00e5gra av de b\u00e4sta r\u00e5den. Dessa r\u00e5d har hj\u00e4lpt mig att navigera genom b\u00e5de sm\u00e5 och stora utmaningar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dbee0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9dbee0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\"><strong>6. Vad \u00e4r den st\u00f6rsta utmaningen?<\/strong><\/h4><p style=\"padding-left: 40px;\">Den st\u00f6rsta utmaningen just nu, och samtidigt det som g\u00f6r mitt jobb extra roligt \u00e4r att integrera alla f\u00f6rv\u00e4rv in i Responda Group och skapa en enhetlig f\u00f6retagskultur. V\u00e5rt m\u00e5l \u00e4r att bli en marknadsledande kundservicepartner som levererar v\u00e4rdeskapande kundupplevelser, och den utmaningen driver mig varje dag.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b338039 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b338039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"padding-left: 40px;\"><strong>7. Hur f\u00e5r du balans mellan arbetet och privatlivet?<br \/><\/strong><\/h4><p style=\"padding-left: 40px;\">F\u00f6r mig \u00e4r det viktigt att ha en bra balans mellan jobb och privatliv, s\u00e4rskilt under intensiva perioder p\u00e5 jobbet. F\u00f6r mig \u00e4r det d\u00e5 att ha aktiviteter utanf\u00f6r arbetet som ger avkoppling och \u00e5terh\u00e4mtning, och jag ser till att de faktiskt blir av, \u00e4ven n\u00e4r jobbet kr\u00e4ver mycket tid och energi. Den h\u00e4r balansen hj\u00e4lper mig att beh\u00e5lla fokus och kunna prestera p\u00e5 en h\u00f6g niv\u00e5.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01bb4d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"01bb4d2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd9e9b9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd9e9b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49afc26 elementor-share-buttons--skin-flat elementor-grid-mobile-1 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-share-buttons\" data-id=\"49afc26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_print\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 print\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-print\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7917143 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"7917143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/respondagroup.se\/om-oss\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L\u00e4s mer om oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4cba4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"7d4cba4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beaec32 exad-glass-effect-no exad-sticky-section-no\" data-id=\"beaec32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e41df8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1e41df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"kontakt\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e35e85 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e35e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kontakta oss<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2eeb8aa elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"2eeb8aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7d3029 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7d3029\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4410a1c elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"4410a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\r\n  ===========================================================================\r\n  RESPONDA GROUP \u2013 LEADFORMUL\u00c4R\r\n  ===========================================================================\r\n  Klistra in HELA detta inneh\u00e5ll i en Elementor \"HTML\"-widget d\u00e4r formul\u00e4ret\r\n  ska visas p\u00e5 sidan.\r\n\r\n  Formul\u00e4ret \u00e4r kopplat och beh\u00f6ver ingen konfiguration. Det postar till\r\n  WordPress p\u00e5 samma dom\u00e4n, och WordPress skickar vidare till Responda Core.\r\n\r\n  VARF\u00d6R INTE DIREKT TILL CORE:\r\n  En webbl\u00e4sare kan inte h\u00e5lla en hemlighet. Postade formul\u00e4ret direkt till\r\n  Core skulle API-nyckeln ligga i sidans k\u00e4llkod, l\u00e4sbar f\u00f6r alla som \u00f6ppnar\r\n  den. Nyckeln bor i st\u00e4llet p\u00e5 servern, i wp-config.php, och l\u00e4mnar aldrig\r\n  WordPress.\r\n\r\n  KR\u00c4VER: mu-pluginet \"Core Lead Bridge\" version 1.4.0 eller senare.\r\n  ===========================================================================\r\n-->\r\n\r\n<div class=\"rg-lead-form-wrapper\">\r\n  <form id=\"rg-lead-form\" novalidate>\r\n\r\n    <div class=\"rg-field-row\">\r\n      <div class=\"rg-field\">\r\n        <label for=\"rg-fornamn\">F\u00f6rnamn <span class=\"rg-required\">*<\/span><\/label>\r\n        <input type=\"text\" id=\"rg-fornamn\" name=\"fornamn\" autocomplete=\"given-name\" required>\r\n        <span class=\"rg-error-text\" data-error-for=\"rg-fornamn\">Fyll i f\u00f6rnamn.<\/span>\r\n      <\/div>\r\n      <div class=\"rg-field\">\r\n        <label for=\"rg-efternamn\">Efternamn <span class=\"rg-required\">*<\/span><\/label>\r\n        <input type=\"text\" id=\"rg-efternamn\" name=\"efternamn\" autocomplete=\"family-name\" required>\r\n        <span class=\"rg-error-text\" data-error-for=\"rg-efternamn\">Fyll i efternamn.<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"rg-field-row\">\r\n      <div class=\"rg-field\">\r\n        <label for=\"rg-epost\">E-post <span class=\"rg-required\">*<\/span><\/label>\r\n        <input type=\"email\" id=\"rg-epost\" name=\"epost\" autocomplete=\"email\" required>\r\n        <span class=\"rg-error-text\" data-error-for=\"rg-epost\">Ange en giltig e-postadress.<\/span>\r\n      <\/div>\r\n      <div class=\"rg-field\">\r\n        <label for=\"rg-telefon\">Telefonnummer<\/label>\r\n        <input type=\"tel\" id=\"rg-telefon\" name=\"telefon\" autocomplete=\"tel\">\r\n        <span class=\"rg-error-text\" data-error-for=\"rg-telefon\">Ange ett giltigt telefonnummer.<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"rg-field\">\r\n      <label for=\"rg-foretag\">F\u00f6retag<\/label>\r\n      <input type=\"text\" id=\"rg-foretag\" name=\"foretag\" autocomplete=\"organization\">\r\n    <\/div>\r\n\r\n    <!--\r\n      Vad \u00e4rendet g\u00e4ller. Valet blir leadets typ i Core och styr vem som f\u00e5r\r\n      det p\u00e5 sitt bord. V\u00e4ljer bes\u00f6karen \"\u00d6vrigt\" klassar Core sj\u00e4lv.\r\n    -->\r\n    <div class=\"rg-field\">\r\n      <label for=\"rg-arende\">Vad g\u00e4ller ditt \u00e4rende?<\/label>\r\n      <select id=\"rg-arende\" name=\"arende\">\r\n        <option value=\"\">V\u00e4lj\u2026<\/option>\r\n        <option value=\"Offert eller pris\">Offert eller pris \u2013 jag \u00e4r inte kund \u00e4n<\/option>\r\n        <option value=\"Order eller \u00e4ndring av tj\u00e4nst\">Order eller \u00e4ndring av tj\u00e4nst<\/option>\r\n        <option value=\"Support eller felanm\u00e4lan\">Support eller felanm\u00e4lan<\/option>\r\n        <option value=\"\u00d6vrigt\">\u00d6vrigt<\/option>\r\n      <\/select>\r\n    <\/div>\r\n\r\n    <div class=\"rg-field\">\r\n      <label for=\"rg-meddelande\">Meddelande<\/label>\r\n      <textarea id=\"rg-meddelande\" name=\"meddelande\" rows=\"4\" placeholder=\"Ber\u00e4tta kort vad du vill ha hj\u00e4lp med\"><\/textarea>\r\n    <\/div>\r\n\r\n    <div class=\"rg-field rg-consent-field\">\r\n      <input type=\"checkbox\" id=\"rg-consent\" name=\"consent\" required>\r\n      <label for=\"rg-consent\" class=\"rg-consent-label\">\r\n        Ja, jag godk\u00e4nner att Responda Group hanterar mina uppgifter enligt deras\r\n        <a href=\"https:\/\/respondagroup.se\/allmanna-villkor\/\" target=\"_blank\" rel=\"noopener\">Allm\u00e4nna villkor<\/a>\r\n        och dataskyddsf\u00f6rordningen GDPR <span class=\"rg-required\">*<\/span>\r\n      <\/label>\r\n      <span class=\"rg-error-text\" data-error-for=\"rg-consent\">Du m\u00e5ste godk\u00e4nna villkoren f\u00f6r att skicka formul\u00e4ret.<\/span>\r\n    <\/div>\r\n\r\n    <!--\r\n      Frivillig ruta f\u00f6r utskick. Den h\u00e4r \u2014 och bara den h\u00e4r \u2014 bokf\u00f6rs som\r\n      marknadsf\u00f6ringssamtycke i Core. Villkorsrutan ovan g\u00f6r det inte, f\u00f6r den\r\n      s\u00e4ger inget om att personen vill f\u00e5 utskick.\r\n\r\n      Vill ni inte fr\u00e5ga om utskick alls: ta bort hela det h\u00e4r blocket.\r\n      Ta INTE bort det och r\u00e4kna villkorsrutan som ett ja i st\u00e4llet.\r\n    -->\r\n    <div class=\"rg-field rg-consent-field\">\r\n      <input type=\"checkbox\" id=\"rg-nyhetsbrev\" name=\"nyhetsbrev\">\r\n      <label for=\"rg-nyhetsbrev\" class=\"rg-consent-label\">\r\n        Ja, jag vill g\u00e4rna f\u00e5 nyheter och erbjudanden fr\u00e5n Responda Group via e-post.\r\n        Du kan avregistrera dig n\u00e4r du vill.\r\n      <\/label>\r\n    <\/div>\r\n\r\n    <!--\r\n      Honungsf\u00e4llan. Dold f\u00f6r m\u00e4nniskor, men robotar fyller i allt de hittar.\r\n      Ett inskick med n\u00e5got i f\u00e4ltet kastas. F\u00e4ltet ligger utanf\u00f6r synf\u00e4ltet\r\n      i st\u00e4llet f\u00f6r display:none, eftersom en del robotar hoppar \u00f6ver det som\r\n      \u00e4r g\u00f6mt med display.\r\n    -->\r\n    <div aria-hidden=\"true\" style=\"position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden\">\r\n      <label for=\"rg-kontrollfalt\">L\u00e4mna tomt<\/label>\r\n      <input type=\"text\" id=\"rg-kontrollfalt\" name=\"rg_kontrollfalt\" tabindex=\"-1\" autocomplete=\"off\">\r\n    <\/div>\r\n\r\n    <button type=\"submit\" class=\"rg-submit-btn\">\r\n      <span class=\"rg-btn-label\">Skicka<\/span>\r\n      <span class=\"rg-btn-spinner\" aria-hidden=\"true\"><\/span>\r\n    <\/button>\r\n\r\n    <div class=\"rg-form-message\" role=\"status\" aria-live=\"polite\"><\/div>\r\n\r\n  <\/form>\r\n<\/div>\r\n\r\n<style>\r\n  .rg-lead-form-wrapper {\r\n    --rg-dark: #004650;\r\n    --rg-navy: #042433;\r\n    --rg-accent: #E14113;\r\n    --rg-blue: #156082;\r\n    --rg-light: #D2DEEF;\r\n    --rg-error: #C22A11;\r\n\r\n    max-width: 640px;\r\n    margin: 0 auto;\r\n    font-family: 'Montserrat', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;\r\n    color: var(--rg-navy);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .rg-lead-form-wrapper * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .rg-lead-form-wrapper form {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 20px;\r\n    background: #ffffff;\r\n    border: 1px solid var(--rg-light);\r\n    border-radius: 12px;\r\n    padding: 32px;\r\n  }\r\n\r\n  .rg-field-row {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 20px;\r\n  }\r\n\r\n  .rg-field {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 6px;\r\n  }\r\n\r\n  .rg-field label {\r\n    font-size: 14px;\r\n    font-weight: 600;\r\n    color: var(--rg-dark);\r\n  }\r\n\r\n  .rg-required {\r\n    color: var(--rg-accent);\r\n  }\r\n\r\n  .rg-field input[type=\"text\"],\r\n  .rg-field input[type=\"email\"],\r\n  .rg-field input[type=\"tel\"],\r\n  .rg-field select,\r\n  .rg-field textarea {\r\n    font-family: inherit;\r\n    font-size: 15px;\r\n    padding: 11px 14px;\r\n    border: 1px solid #C7D3E0;\r\n    border-radius: 8px;\r\n    color: var(--rg-navy);\r\n    background: #ffffff;\r\n    transition: border-color 0.15s ease, box-shadow 0.15s ease;\r\n  }\r\n\r\n  .rg-field textarea {\r\n    resize: vertical;\r\n    min-height: 90px;\r\n  }\r\n\r\n  .rg-field input:focus-visible,\r\n  .rg-field select:focus-visible,\r\n  .rg-field textarea:focus-visible {\r\n    outline: none;\r\n    border-color: var(--rg-blue);\r\n    box-shadow: 0 0 0 3px rgba(21, 96, 130, 0.15);\r\n  }\r\n\r\n  .rg-field input:invalid.rg-touched,\r\n  .rg-field textarea:invalid.rg-touched {\r\n    border-color: var(--rg-error);\r\n  }\r\n\r\n  .rg-error-text {\r\n    display: none;\r\n    font-size: 13px;\r\n    color: var(--rg-error);\r\n  }\r\n\r\n  .rg-field.rg-invalid .rg-error-text {\r\n    display: block;\r\n  }\r\n\r\n  .rg-consent-field {\r\n    flex-direction: row;\r\n    align-items: flex-start;\r\n    gap: 10px;\r\n    padding-top: 4px;\r\n  }\r\n\r\n  .rg-consent-field input[type=\"checkbox\"] {\r\n    margin-top: 3px;\r\n    width: 18px;\r\n    height: 18px;\r\n    min-width: 18px;\r\n    accent-color: var(--rg-dark);\r\n    cursor: pointer;\r\n  }\r\n\r\n  .rg-consent-label {\r\n    font-size: 14px;\r\n    line-height: 1.5;\r\n    color: var(--rg-navy);\r\n    font-weight: 400;\r\n    cursor: pointer;\r\n  }\r\n\r\n  .rg-consent-label a {\r\n    color: var(--rg-blue);\r\n    text-decoration: underline;\r\n  }\r\n\r\n  .rg-consent-field .rg-error-text {\r\n    margin-left: 28px;\r\n  }\r\n\r\n  .rg-submit-btn {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    gap: 10px;\r\n    font-family: inherit;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    color: #ffffff;\r\n    background: var(--rg-accent);\r\n    border: none;\r\n    border-radius: 8px;\r\n    padding: 13px 24px;\r\n    cursor: pointer;\r\n    transition: background 0.15s ease, opacity 0.15s ease;\r\n    align-self: flex-start;\r\n  }\r\n\r\n  .rg-submit-btn:hover {\r\n    background: #C6390F;\r\n  }\r\n\r\n  .rg-submit-btn:focus-visible {\r\n    outline: 3px solid var(--rg-blue);\r\n    outline-offset: 2px;\r\n  }\r\n\r\n  .rg-submit-btn:disabled {\r\n    opacity: 0.6;\r\n    cursor: not-allowed;\r\n  }\r\n\r\n  .rg-btn-spinner {\r\n    display: none;\r\n    width: 14px;\r\n    height: 14px;\r\n    border: 2px solid rgba(255, 255, 255, 0.5);\r\n    border-top-color: #ffffff;\r\n    border-radius: 50%;\r\n  }\r\n\r\n  .rg-submit-btn.rg-loading .rg-btn-spinner {\r\n    display: inline-block;\r\n    animation: rg-spin 0.7s linear infinite;\r\n  }\r\n\r\n  @keyframes rg-spin {\r\n    to { transform: rotate(360deg); }\r\n  }\r\n\r\n  .rg-form-message {\r\n    font-size: 14px;\r\n    line-height: 1.5;\r\n    padding: 12px 14px;\r\n    border-radius: 8px;\r\n    display: none;\r\n  }\r\n\r\n  .rg-form-message.rg-visible {\r\n    display: block;\r\n  }\r\n\r\n  .rg-form-message.rg-success {\r\n    background: var(--rg-light);\r\n    color: var(--rg-dark);\r\n  }\r\n\r\n  .rg-form-message.rg-error {\r\n    background: #FBE4DE;\r\n    color: var(--rg-error);\r\n  }\r\n\r\n  @media (max-width: 560px) {\r\n    .rg-lead-form-wrapper form {\r\n      padding: 24px 20px;\r\n    }\r\n    .rg-field-row {\r\n      grid-template-columns: 1fr;\r\n      gap: 20px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n(function () {\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ KONFIGURATION\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ Relativ adress p\u00e5 samma dom\u00e4n. Inga korsdom\u00e4nregler att kringg\u00e5, och\r\n  \/\/ ingen hemlighet i sidans k\u00e4llkod \u2014 WordPress l\u00e4gger till API-nyckeln\r\n  \/\/ p\u00e5 serversidan innan leadet g\u00e5r vidare till Core.\r\n  var LEAD_SUBMIT_ENDPOINT = '\/wp-json\/core-lead-bridge\/v1\/lead';\r\n\r\n  var form = document.getElementById('rg-lead-form');\r\n  var messageBox = form.querySelector('.rg-form-message');\r\n  var submitBtn = form.querySelector('.rg-submit-btn');\r\n\r\n  \/\/ N\u00e4r sidan \u00f6ppnades. Ett formul\u00e4r som skickas inom tv\u00e5 sekunder \u00e4r ifyllt\r\n  \/\/ av ett skript, inte av en m\u00e4nniska.\r\n  var oppnadVid = Date.now();\r\n\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ TRAFIKK\u00c4LLA (var bes\u00f6karen kom ifr\u00e5n innan hen landade p\u00e5 sajten)\r\n  \/\/ ---------------------------------------------------------------------\r\n  \/\/ F\u00e5ngas en g\u00e5ng per webbl\u00e4sarsession (sessionStorage) p\u00e5 den F\u00d6RSTA\r\n  \/\/ sidan bes\u00f6karen landar p\u00e5, s\u00e5 att k\u00e4llan (Google, annons, etc.)\r\n  \/\/ inte skrivs \u00f6ver om personen klickar runt p\u00e5 flera sidor p\u00e5 sajten\r\n  \/\/ innan hen fyller i formul\u00e4ret. Nollst\u00e4lls n\u00e4r fliken\/sessionen\r\n  \/\/ st\u00e4ngs \u2014 vill du sp\u00e5ra k\u00e4lla \u00f6ver flera separata bes\u00f6k (dagar)\r\n  \/\/ ist\u00e4llet f\u00f6r samma session, s\u00e4g till, d\u00e5 byter vi till en cookie\r\n  \/\/ med l\u00e4ngre livstid.\r\n  \/\/\r\n  \/\/ gclid f\u00e5ngas separat fr\u00e5n UTM-parametrarna: Google Ads s\u00e4tter gclid\r\n  \/\/ automatiskt p\u00e5 klick fr\u00e5n annonser, oavsett om l\u00e4nken \u00e4ven \u00e4r\r\n  \/\/ UTM-taggad eller inte. Den ger ett tillf\u00f6rlitligt s\u00e4tt att avg\u00f6ra\r\n  \/\/ \"kom detta lead fr\u00e5n en Google-annons?\" i GTM, oberoende av om\r\n  \/\/ UTM-taggning missats p\u00e5 n\u00e5gon annonsl\u00e4nk.\r\n  function rgGetFirstTouchAttribution() {\r\n    var STORAGE_KEY = 'rg_lead_first_touch';\r\n    try {\r\n      var existing = sessionStorage.getItem(STORAGE_KEY);\r\n      if (existing) return JSON.parse(existing);\r\n    } catch (e) {}\r\n\r\n    var params = new URLSearchParams(window.location.search);\r\n    var data = {\r\n      hanvisande_url: document.referrer || '',\r\n      utm_source: params.get('utm_source') || '',\r\n      utm_medium: params.get('utm_medium') || '',\r\n      utm_campaign: params.get('utm_campaign') || '',\r\n      utm_term: params.get('utm_term') || '',\r\n      utm_content: params.get('utm_content') || '',\r\n      gclid: params.get('gclid') || ''\r\n    };\r\n\r\n    try { sessionStorage.setItem(STORAGE_KEY, JSON.stringify(data)); } catch (e) {}\r\n    return data;\r\n  }\r\n\r\n  var rgFirstTouch = rgGetFirstTouchAttribution();\r\n\r\n  function showMessage(text, type) {\r\n    messageBox.textContent = text;\r\n    messageBox.className = 'rg-form-message rg-visible rg-' + type;\r\n  }\r\n\r\n  function setFieldError(fieldEl, hasError) {\r\n    var wrapper = fieldEl.closest('.rg-field');\r\n    if (!wrapper) return;\r\n    wrapper.classList.toggle('rg-invalid', hasError);\r\n    fieldEl.classList.add('rg-touched');\r\n  }\r\n\r\n  function validate() {\r\n    var valid = true;\r\n    ['rg-fornamn', 'rg-efternamn', 'rg-epost', 'rg-consent'].forEach(function (id) {\r\n      var el = document.getElementById(id);\r\n      var ok = el.type === 'checkbox' ? el.checked : el.value.trim() !== '';\r\n      if (el.type === 'email' && ok) {\r\n        ok = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/.test(el.value.trim());\r\n      }\r\n      setFieldError(el, !ok);\r\n      if (!ok) valid = false;\r\n    });\r\n\r\n    var phone = document.getElementById('rg-telefon');\r\n    if (phone.value.trim() !== '') {\r\n      var phoneOk = \/^[0-9+()\\s-]{6,20}$\/.test(phone.value.trim());\r\n      setFieldError(phone, !phoneOk);\r\n      if (!phoneOk) valid = false;\r\n    }\r\n\r\n    return valid;\r\n  }\r\n\r\n  form.addEventListener('submit', function (e) {\r\n    e.preventDefault();\r\n\r\n    if (!validate()) {\r\n      showMessage('Kontrollera de markerade f\u00e4lten och f\u00f6rs\u00f6k igen.', 'error');\r\n      return;\r\n    }\r\n\r\n    var payload = {\r\n      fornamn: document.getElementById('rg-fornamn').value.trim(),\r\n      efternamn: document.getElementById('rg-efternamn').value.trim(),\r\n      epost: document.getElementById('rg-epost').value.trim(),\r\n      telefon: document.getElementById('rg-telefon').value.trim(),\r\n      foretag: document.getElementById('rg-foretag').value.trim(),\r\n      arende: document.getElementById('rg-arende').value,\r\n      meddelande: document.getElementById('rg-meddelande').value.trim(),\r\n      \/\/ Godk\u00e4nnande av villkoren. Noteras p\u00e5 leadet i Core, men ger ingen\r\n      \/\/ r\u00e4tt att skicka marknadsf\u00f6ring \u2014 det \u00e4r en annan fr\u00e5ga.\r\n      consent: document.getElementById('rg-consent').checked,\r\n      \/\/ Ja till utskick. Det h\u00e4r \u00e4r rutan som bokf\u00f6rs som\r\n      \/\/ marknadsf\u00f6ringssamtycke, med datum och k\u00e4lla.\r\n      nyhetsbrev: document.getElementById('rg-nyhetsbrev').checked,\r\n      kalla: 'webbplats-leadformular',\r\n      sida_url: window.location.href,\r\n      sida_titel: document.title,\r\n      hanvisande_url: rgFirstTouch.hanvisande_url,\r\n      utm_source: rgFirstTouch.utm_source,\r\n      utm_medium: rgFirstTouch.utm_medium,\r\n      utm_campaign: rgFirstTouch.utm_campaign,\r\n      utm_term: rgFirstTouch.utm_term,\r\n      utm_content: rgFirstTouch.utm_content,\r\n      gclid: rgFirstTouch.gclid,\r\n      rg_kontrollfalt: document.getElementById('rg-kontrollfalt').value,\r\n      rg_oppnad: oppnadVid\r\n    };\r\n\r\n    submitBtn.disabled = true;\r\n    submitBtn.classList.add('rg-loading');\r\n\r\n    fetch(LEAD_SUBMIT_ENDPOINT, {\r\n      method: 'POST',\r\n      headers: { 'Content-Type': 'application\/json' },\r\n      body: JSON.stringify(payload)\r\n    })\r\n      .then(function (res) {\r\n        if (!res.ok) throw new Error('Request failed: ' + res.status);\r\n\r\n        \/\/ ---------------------------------------------------------------\r\n        \/\/ GTM: signalera lyckat lead till dataLayer.\r\n        \/\/ H\u00e4ndelsenamnet 'generate_lead' \u00e4r GA4:s\/Google Ads rekommenderade\r\n        \/\/ namn f\u00f6r leadformul\u00e4r. utm_*\/gclid f\u00f6ljer med s\u00e5 att GTM kan\r\n        \/\/ avg\u00f6ra i triggers\/variabler om leadet kom fr\u00e5n en Google-annons.\r\n        \/\/ ---------------------------------------------------------------\r\n        window.dataLayer = window.dataLayer || [];\r\n        window.dataLayer.push({\r\n          event: 'generate_lead',\r\n          form_name: 'leadformular',\r\n          utm_source: rgFirstTouch.utm_source,\r\n          utm_medium: rgFirstTouch.utm_medium,\r\n          utm_campaign: rgFirstTouch.utm_campaign,\r\n          gclid: rgFirstTouch.gclid\r\n        });\r\n\r\n        showMessage('Tack! Vi har tagit emot din f\u00f6rfr\u00e5gan och \u00e5terkommer s\u00e5 snart vi kan.', 'success');\r\n        form.reset();\r\n      })\r\n      .catch(function (err) {\r\n        console.error('[rg-lead-form] Inskick misslyckades:', err);\r\n        showMessage('N\u00e5got gick fel n\u00e4r formul\u00e4ret skickades. 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Med teknisk expertis och en stark f\u00f6rst\u00e5else f\u00f6r kundernas behov har f\u00f6retaget vuxit till att bli en ledande akt\u00f6r inom branschen, med \u00f6ver 600 anst\u00e4llda och flera strategiska f\u00f6rv\u00e4rv bakom sig. H\u00e4r delar grundaren med sig &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/respondagroup.se\/en\/marknadsledande-responda-group-en-entreprenorsresa\/\"> <span class=\"screen-reader-text\">Responda Group \u2013 From small business to market leader \u2013 An entrepreneurial journey<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":4,"featured_media":12610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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